A closer look before you choose

Start with the place and the job

Each guide has a defined topic and area. The research considers businesses with a relevant local base or service area, then looks at the services and specialities that matter for that category.

Find useful differences

A café, an electrician and a physiotherapy practice need different questions. The criteria and selection method are explained within each guide, along with why each business was chosen.

Keep evidence separate from the story

Research records support the article’s specific claims. The guide should explain the business clearly without making you read a research report. We do not claim to have visited, tested or mystery-shopped a business unless that work actually happened.

Use tools with accountability

Automated research and writing tools can help prepare a guide. The individual guide’s method describes what was checked and any important limitations. A business’s own claims, customer accounts and independent reporting are different kinds of evidence.

Keep advertising separate

Businesses cannot buy an editorial recommendation or position. Advertising and sponsorship are identified as paid placements. Our separate marketing services do not determine editorial selection.

Review meaningful changes

Guides can change as businesses open, close or develop new services. A review date should reflect a substantive review, not a routine save or website deployment. Historical editions, where available, are labelled with their year.

Help us improve a guide

Know a business we should consider? Send a suggestion. Spotted an error? Request a correction.